I Tested Figma Make for 3 Weeks at Work. Honest Results.
A real-world test of AI-generated design across 12 screens, measured against my manual workflow.
Most teams use AI to go faster. I help them go in the Right direction.
Everyone's using AI. Almost nobody is thinking before they prompt.
I help design teams and companies structure how they think about AI. Before they touch the tools.
ExploreAbout
“I got tired of tutorials that only show perfect demos.”
I design AI systems for thousands of users at one of Europe's largest automotive manufacturers. 17 years across graphic design, digital, and product/UX.
Outside of that, I share what I am learning. Honestly. When something works, I explain why. When it breaks, and it breaks often, I show the cleanup cost, the time lost, and what I would do differently.
Sponsored or not. Same standard.
What I solve
Your team adopted AI tools but nobody knows how to use them with purpose.
You need design leadership but can't justify a full-time hire.
Your designers are generating screens faster but making the same mistakes, just quicker.
You're about to invest in AI and need someone who's done it at scale to tell you what actually works.
Latest
The question isn’t whether your credits are enough.
On the hidden cost of AI credits, the cleanup tax, and what actually matters.
45 minutes cleaning up what AI generated in 15 seconds.
The contrast ratio was 2.4:1. WCAG needs 4.5:1. The tool didn't fail. My expectations did.
Work with me
Occasionally, I help teams think through AI integration and product design decisions.
If you are a founder or team lead navigating this, let's talk.
Common situations I help with:
AI tools adopted but no one knows how to use them with purpose.
Design leadership needed but no budget for full-time.
Designers generating faster but making the same mistakes.
About to invest in AI and need someone who's done it at scale.
I typically reply within 48 hours.
Or email me at info [at] ricardocosta.eu